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Senin, 23 Maret 2009
Selasa, 03 Juni 2008
Advantages And Disadvantages Of One Way Links
When you are putting your work on the internet, one of the first things that you will need to think about is how people are going to find it! While of course you will do link exchanges with people that you know and with whom you do a great deal of business, you'll find that one thing that you need to think about is getting the attention of the search engines. When you take into account the fact that many people will go to their search engine the minute that they need some information or to spend some money online, it is easy to see that drawing the search engine's attention to your site and improving your ratings is something that is very important to do. You'll find that one great way to do this is with one way links and with some more information about this, you'll see exactly why.
A one way link, put most simply, is a link that someone uses to link to you without your linking back. Essentially, this "proves" to the search engine that your content is compelling enough that people will link to your site without getting anything in return for it. This means that things like link exchanges do not help you when it comes to putting up one way links. While they won't hurt you and they can in fact bring more people to your site, you'll find that they will do nothing at all for your search engine listings.
When you work on one way links and what they can do for you, you'll find that you are working on link building, which is something that is very important; link building draws people to your site via the use of the search engines and when you think about how few people even bother to look on the second page of their search, you'll see why your ranking and your placement is so important. Link building helps you nudge your website higher up in the rankings, something that integral to building up a good web presence.
You should also be aware, however, that there are some disadvantages to one way links. Mostly, this has to do with the fact that they can be difficult to implement appropriately. One service that many people will attempt to use is a triangular linking service. For a small fee, you can have your link put up on other people's websites, and you will host links from other people. Because of this, it is not a link exchange because the people who are hosting your link and the ones whose link you are hosting are different. While this sounds good, it is important to remember that this can be costly in terms of money and there is also the chance that this activity can end up making you look like you are link spamming, which will eventually drop your search engine rating even further.
If you are thinking of a good solution when it comes to one way links and what you can do with them, make sure that you look at article directories, blog comments, and industry specific directory listings.
Derek Rogers
(articlebase.com)
Read More..
A one way link, put most simply, is a link that someone uses to link to you without your linking back. Essentially, this "proves" to the search engine that your content is compelling enough that people will link to your site without getting anything in return for it. This means that things like link exchanges do not help you when it comes to putting up one way links. While they won't hurt you and they can in fact bring more people to your site, you'll find that they will do nothing at all for your search engine listings.
When you work on one way links and what they can do for you, you'll find that you are working on link building, which is something that is very important; link building draws people to your site via the use of the search engines and when you think about how few people even bother to look on the second page of their search, you'll see why your ranking and your placement is so important. Link building helps you nudge your website higher up in the rankings, something that integral to building up a good web presence.
You should also be aware, however, that there are some disadvantages to one way links. Mostly, this has to do with the fact that they can be difficult to implement appropriately. One service that many people will attempt to use is a triangular linking service. For a small fee, you can have your link put up on other people's websites, and you will host links from other people. Because of this, it is not a link exchange because the people who are hosting your link and the ones whose link you are hosting are different. While this sounds good, it is important to remember that this can be costly in terms of money and there is also the chance that this activity can end up making you look like you are link spamming, which will eventually drop your search engine rating even further.
If you are thinking of a good solution when it comes to one way links and what you can do with them, make sure that you look at article directories, blog comments, and industry specific directory listings.
Derek Rogers
(articlebase.com)
Read More..
Domain Names And SEO
Do domain names have an effect on search engine rankings? Yes they do. A domain name can have a positive effect on how a site ranks in the search engines. A domain name that contains targeted search terms can help a site to rank better for those terms. This is where getting a good domain name comes into play for SEO strategies and here is why.
Domain names with keywords in them don't affect rankings just by having the keywords there but that does have some effect on rankings. The main reason for the effect they can have is from inbound links. With domain names that have the targeted search terms in them it is usually much easier to get links to the site with the same keywords for anchor text. This is because people tend to link to a site with the site title or domain as the link title or anchor text of the link. Also when submitting a site for inclusion in directories like DMOZ for example, it is usually the official title that is accepted for the title of the link in the directory. Having the keywords in the domain name means that there is a very good chance links any inbound links to the site will have those Keywords for the anchor text of the link.
For a sample case study I will take a look at seo.com. The main search term that seo.com is targeting is the acronym of SEO. If you search in Google for SEO, you will see that seo.com is currently ranked at #7. Doing some research into the inbound links of seo.com will show that many links are using SEO in the anchor text. The site ranks well partially because of the domain name but also because the domain name has made linking to seo.com with SEO in the anchor text natural for people linking to the site.
To help the internal pages of the site to rank better, be sure to also include targeted search terms in the names of those pages. Before creating the pages do some keyword research and find the best search terms that relate to the content of each internal page. Name the pages using those keywords. Using hyphens is acceptable with page names but keep the page names short. Don't use too many keywords. Stick to the 2 or 3 most relevant keywords.
So it is important to plan your SEO strategy right for the beginning. Do keyword research at the very beginning and find the most targeted search term you can. Get a domain name that includes that search term. However, when buying the domain name be sure to avoid using hyphens and making it very long. Hyphens make the domain look spammy and they are not as marketable. Long domains also are just not as marketable.
Following these SEO Strategies will help to boost the rankings of the site. Doing some keyword research first and then buying a keyword targeted domain name is one of the first steps in creating a site that is SEO friendly.
Dustin Williams
(articlebase.com) Read More..
Domain names with keywords in them don't affect rankings just by having the keywords there but that does have some effect on rankings. The main reason for the effect they can have is from inbound links. With domain names that have the targeted search terms in them it is usually much easier to get links to the site with the same keywords for anchor text. This is because people tend to link to a site with the site title or domain as the link title or anchor text of the link. Also when submitting a site for inclusion in directories like DMOZ for example, it is usually the official title that is accepted for the title of the link in the directory. Having the keywords in the domain name means that there is a very good chance links any inbound links to the site will have those Keywords for the anchor text of the link.
For a sample case study I will take a look at seo.com. The main search term that seo.com is targeting is the acronym of SEO. If you search in Google for SEO, you will see that seo.com is currently ranked at #7. Doing some research into the inbound links of seo.com will show that many links are using SEO in the anchor text. The site ranks well partially because of the domain name but also because the domain name has made linking to seo.com with SEO in the anchor text natural for people linking to the site.
To help the internal pages of the site to rank better, be sure to also include targeted search terms in the names of those pages. Before creating the pages do some keyword research and find the best search terms that relate to the content of each internal page. Name the pages using those keywords. Using hyphens is acceptable with page names but keep the page names short. Don't use too many keywords. Stick to the 2 or 3 most relevant keywords.
So it is important to plan your SEO strategy right for the beginning. Do keyword research at the very beginning and find the most targeted search term you can. Get a domain name that includes that search term. However, when buying the domain name be sure to avoid using hyphens and making it very long. Hyphens make the domain look spammy and they are not as marketable. Long domains also are just not as marketable.
Following these SEO Strategies will help to boost the rankings of the site. Doing some keyword research first and then buying a keyword targeted domain name is one of the first steps in creating a site that is SEO friendly.
Dustin Williams
(articlebase.com) Read More..
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