When you are putting your work on the internet, one of the first things that you will need to think about is how people are going to find it! While of course you will do link exchanges with people that you know and with whom you do a great deal of business, you'll find that one thing that you need to think about is getting the attention of the search engines. When you take into account the fact that many people will go to their search engine the minute that they need some information or to spend some money online, it is easy to see that drawing the search engine's attention to your site and improving your ratings is something that is very important to do. You'll find that one great way to do this is with one way links and with some more information about this, you'll see exactly why.
A one way link, put most simply, is a link that someone uses to link to you without your linking back. Essentially, this "proves" to the search engine that your content is compelling enough that people will link to your site without getting anything in return for it. This means that things like link exchanges do not help you when it comes to putting up one way links. While they won't hurt you and they can in fact bring more people to your site, you'll find that they will do nothing at all for your search engine listings.
When you work on one way links and what they can do for you, you'll find that you are working on link building, which is something that is very important; link building draws people to your site via the use of the search engines and when you think about how few people even bother to look on the second page of their search, you'll see why your ranking and your placement is so important. Link building helps you nudge your website higher up in the rankings, something that integral to building up a good web presence.
You should also be aware, however, that there are some disadvantages to one way links. Mostly, this has to do with the fact that they can be difficult to implement appropriately. One service that many people will attempt to use is a triangular linking service. For a small fee, you can have your link put up on other people's websites, and you will host links from other people. Because of this, it is not a link exchange because the people who are hosting your link and the ones whose link you are hosting are different. While this sounds good, it is important to remember that this can be costly in terms of money and there is also the chance that this activity can end up making you look like you are link spamming, which will eventually drop your search engine rating even further.
If you are thinking of a good solution when it comes to one way links and what you can do with them, make sure that you look at article directories, blog comments, and industry specific directory listings.
Derek Rogers
(articlebase.com)
Read More..
Selasa, 03 Juni 2008
Domain Names And SEO
Do domain names have an effect on search engine rankings? Yes they do. A domain name can have a positive effect on how a site ranks in the search engines. A domain name that contains targeted search terms can help a site to rank better for those terms. This is where getting a good domain name comes into play for SEO strategies and here is why.
Domain names with keywords in them don't affect rankings just by having the keywords there but that does have some effect on rankings. The main reason for the effect they can have is from inbound links. With domain names that have the targeted search terms in them it is usually much easier to get links to the site with the same keywords for anchor text. This is because people tend to link to a site with the site title or domain as the link title or anchor text of the link. Also when submitting a site for inclusion in directories like DMOZ for example, it is usually the official title that is accepted for the title of the link in the directory. Having the keywords in the domain name means that there is a very good chance links any inbound links to the site will have those Keywords for the anchor text of the link.
For a sample case study I will take a look at seo.com. The main search term that seo.com is targeting is the acronym of SEO. If you search in Google for SEO, you will see that seo.com is currently ranked at #7. Doing some research into the inbound links of seo.com will show that many links are using SEO in the anchor text. The site ranks well partially because of the domain name but also because the domain name has made linking to seo.com with SEO in the anchor text natural for people linking to the site.
To help the internal pages of the site to rank better, be sure to also include targeted search terms in the names of those pages. Before creating the pages do some keyword research and find the best search terms that relate to the content of each internal page. Name the pages using those keywords. Using hyphens is acceptable with page names but keep the page names short. Don't use too many keywords. Stick to the 2 or 3 most relevant keywords.
So it is important to plan your SEO strategy right for the beginning. Do keyword research at the very beginning and find the most targeted search term you can. Get a domain name that includes that search term. However, when buying the domain name be sure to avoid using hyphens and making it very long. Hyphens make the domain look spammy and they are not as marketable. Long domains also are just not as marketable.
Following these SEO Strategies will help to boost the rankings of the site. Doing some keyword research first and then buying a keyword targeted domain name is one of the first steps in creating a site that is SEO friendly.
Dustin Williams
(articlebase.com) Read More..
Domain names with keywords in them don't affect rankings just by having the keywords there but that does have some effect on rankings. The main reason for the effect they can have is from inbound links. With domain names that have the targeted search terms in them it is usually much easier to get links to the site with the same keywords for anchor text. This is because people tend to link to a site with the site title or domain as the link title or anchor text of the link. Also when submitting a site for inclusion in directories like DMOZ for example, it is usually the official title that is accepted for the title of the link in the directory. Having the keywords in the domain name means that there is a very good chance links any inbound links to the site will have those Keywords for the anchor text of the link.
For a sample case study I will take a look at seo.com. The main search term that seo.com is targeting is the acronym of SEO. If you search in Google for SEO, you will see that seo.com is currently ranked at #7. Doing some research into the inbound links of seo.com will show that many links are using SEO in the anchor text. The site ranks well partially because of the domain name but also because the domain name has made linking to seo.com with SEO in the anchor text natural for people linking to the site.
To help the internal pages of the site to rank better, be sure to also include targeted search terms in the names of those pages. Before creating the pages do some keyword research and find the best search terms that relate to the content of each internal page. Name the pages using those keywords. Using hyphens is acceptable with page names but keep the page names short. Don't use too many keywords. Stick to the 2 or 3 most relevant keywords.
So it is important to plan your SEO strategy right for the beginning. Do keyword research at the very beginning and find the most targeted search term you can. Get a domain name that includes that search term. However, when buying the domain name be sure to avoid using hyphens and making it very long. Hyphens make the domain look spammy and they are not as marketable. Long domains also are just not as marketable.
Following these SEO Strategies will help to boost the rankings of the site. Doing some keyword research first and then buying a keyword targeted domain name is one of the first steps in creating a site that is SEO friendly.
Dustin Williams
(articlebase.com) Read More..
The Benefits Of Using Linkbait For Link Popularity And To Get Returning Visitors
The way that linkbait works is that you write an article, someone likes it or dislikes it, then that person writes about what you said and puts a link to it in their post or article. linkbait is used to attract visitors to your website, which is done by causing them to be interested in what you said, whether it is because they did or did not like it. linkbait can spread through anger, interest, or knowledge seeking. It does not matter for what reason it spreads, just that it does spread. The more links going to and from your website for whatever reason the better. These inbound and outbound links are used by the search engine spiders to rank your site. The only reason for linking to and from sites is to increase the quantity and quality of the links on that website.
There are two ways to use linkbait: post specific, which is helpful or useful content written by an authority in a specific market, and post content, which will cause discussion and arguments about a specific market. No matter what form of linkbait that is used it attracts visitors to your website.
The goal of your content is to generate links back to you website from another website. Your goal is to get someone to read your content and write about it on their website showing a link back to your page were the content is located. It does not matter whether what they write is correct, loving or hateful; all of these will be beneficial as long as they are sending others to your site. This is basic viral marketing in that people don't just read your material, but webmasters who find you are either riled up enough to rant about your content on their website or love it enough so that they quote it and refer to it. When you accomplish this, it will be a never ending source of links for your site.
What happens with backlinks or one-way links from other sites? Search engines keep count of how many sites link back to your website, which gives you higher listings in their search engines and translates to more traffic for you site. This form of viral marketing is used by many successful webmasters; however, a lot of webmasters are overlooking this very easy method to increase their listing with natural search engines. Listings with natural search engines are something you don't have to pay for, but will help your website improve naturally and hang around in search engines for long periods of time.
There are several different types of linkbait to choose from. Let us examine the different types and then we will look at the best "always guaranteed to attract" forms that have been used since the term was first invented.
Informational: Provide information that educates and informs your readers, and they will always return and use it as reference. Copyblogger and Problogger are a couple of examples of places that provide these types of articles
News: Keeping up with the breaking news on the web and news in general is followed by readers who want to know, and stay informed on, what's happening.
Humor: Funny stories, bizarre pictures or videos, cartoons and jokes are always a winner. People love a chuckle, and references or collections of these are always a traffic attractor.
Controversy: Write about something or someone in a negative fashion and people will love to stop by and dispute your view. It will always bring in lots of comments and views. Writing something unpopular gets and keeps readers who want to tell everybody what they think or know about what you have written. They will also be glad to talk about your unpopular views on their sites and link back to yours so that others can see what they are talking about.
Resource: Building a resource list is one of the best forms of linkbait. A good list will be indexed and listed, then it will be passed on by word of mouth and links on other sites. It creates a great deal of credibility for you and your website in a particular niche and will become a reference work. Creating a niche-specific list will not only make your readers loyal; it can be an invaluable resource for people in that particular realm. What will steadily attract people and cause them to return and refer others to your website is a good resource in their niche. If you have a great resource page, it is literally gold.
Smashing Magazine is one of the best examples of resource linkbait. Smashing Magazine is a blog that is devoted solely to lists of resources, and it draws a continual flow of people who refer back to it everywhere they go. It is one of the best resource links around and is an extremely interesting read. As of a result of having everything you could possibly look for, it is quoted and referred to by everyone that visits. The difference between success and failure in this form of marketing is quality content, and Smashing Magazine has that kind of content. Your linkbait article will fail if it has no quality, and your credibility will also suffer. It is very important on the web to grab your visitors' attention within the first nine seconds of their arrival at your site. First impressions count on the web, and you must convince the arriving traffic that you are worthy of them sticking around. To do this, you need to deliver consistent high levels of quality content that is valuable and entertaining.
You need to remember to always provide quality content that is useful, interesting, and entertaining when starting this type of marketing campaign. Make your content as user-friendly as possible, and deliver it in a professional style. You will be sure to succeed. Make optimizing for search engines one of your main goals, and folks will find you. Allow for comments on your material, and traffic will come.
Cliff Posey Jr
(articlebase.com) Read More..
There are two ways to use linkbait: post specific, which is helpful or useful content written by an authority in a specific market, and post content, which will cause discussion and arguments about a specific market. No matter what form of linkbait that is used it attracts visitors to your website.
The goal of your content is to generate links back to you website from another website. Your goal is to get someone to read your content and write about it on their website showing a link back to your page were the content is located. It does not matter whether what they write is correct, loving or hateful; all of these will be beneficial as long as they are sending others to your site. This is basic viral marketing in that people don't just read your material, but webmasters who find you are either riled up enough to rant about your content on their website or love it enough so that they quote it and refer to it. When you accomplish this, it will be a never ending source of links for your site.
What happens with backlinks or one-way links from other sites? Search engines keep count of how many sites link back to your website, which gives you higher listings in their search engines and translates to more traffic for you site. This form of viral marketing is used by many successful webmasters; however, a lot of webmasters are overlooking this very easy method to increase their listing with natural search engines. Listings with natural search engines are something you don't have to pay for, but will help your website improve naturally and hang around in search engines for long periods of time.
There are several different types of linkbait to choose from. Let us examine the different types and then we will look at the best "always guaranteed to attract" forms that have been used since the term was first invented.
Informational: Provide information that educates and informs your readers, and they will always return and use it as reference. Copyblogger and Problogger are a couple of examples of places that provide these types of articles
News: Keeping up with the breaking news on the web and news in general is followed by readers who want to know, and stay informed on, what's happening.
Humor: Funny stories, bizarre pictures or videos, cartoons and jokes are always a winner. People love a chuckle, and references or collections of these are always a traffic attractor.
Controversy: Write about something or someone in a negative fashion and people will love to stop by and dispute your view. It will always bring in lots of comments and views. Writing something unpopular gets and keeps readers who want to tell everybody what they think or know about what you have written. They will also be glad to talk about your unpopular views on their sites and link back to yours so that others can see what they are talking about.
Resource: Building a resource list is one of the best forms of linkbait. A good list will be indexed and listed, then it will be passed on by word of mouth and links on other sites. It creates a great deal of credibility for you and your website in a particular niche and will become a reference work. Creating a niche-specific list will not only make your readers loyal; it can be an invaluable resource for people in that particular realm. What will steadily attract people and cause them to return and refer others to your website is a good resource in their niche. If you have a great resource page, it is literally gold.
Smashing Magazine is one of the best examples of resource linkbait. Smashing Magazine is a blog that is devoted solely to lists of resources, and it draws a continual flow of people who refer back to it everywhere they go. It is one of the best resource links around and is an extremely interesting read. As of a result of having everything you could possibly look for, it is quoted and referred to by everyone that visits. The difference between success and failure in this form of marketing is quality content, and Smashing Magazine has that kind of content. Your linkbait article will fail if it has no quality, and your credibility will also suffer. It is very important on the web to grab your visitors' attention within the first nine seconds of their arrival at your site. First impressions count on the web, and you must convince the arriving traffic that you are worthy of them sticking around. To do this, you need to deliver consistent high levels of quality content that is valuable and entertaining.
You need to remember to always provide quality content that is useful, interesting, and entertaining when starting this type of marketing campaign. Make your content as user-friendly as possible, and deliver it in a professional style. You will be sure to succeed. Make optimizing for search engines one of your main goals, and folks will find you. Allow for comments on your material, and traffic will come.
Cliff Posey Jr
(articlebase.com) Read More..
Looking For Multiple Domain Web Hosting?
Getting hosting for multiple domains used to be quite difficult, and many webmasters, including me, ended up with single domains scattered around various hosts. Now, many of the top hosting services offer multiple domain web hosting as an option. This means you can create a set number, or an unlimited number of sites under one hosting plan, for a set monthly price. Often this price is little more than the cost of hosting a single site.
Sometimes, people really want multiple domain pointing - the hosting of many domains which simply redirect to the one important domain with content. We will also give a source for this below.
What are the advantages and disadvantages of hosting many domains on one host, under one plan? Let's look at the advantages first.
Advantages of multiple domain web hosting
1. Price
The price is the main attraction for most people. For one reasonable monthly payment, you get to host a set number, or an unlimited number, of domains. If you pay an annual fee, the cost for all your hosting is fixed for the year.
2. Marketing
If you have an idea for a web site, it takes only a few minutes to buy a suitable domain (better to buy this from a separate domain registrar) and then set up a new site on the multiple domain web hosting service. You can implement web marketing ideas quickly, and respond to trends and seasonal demand with no extra cost, except that of the domain name. If you are involved in affiliate marketing, you can create a site for each product area, or even a site dedicated to selling the products from your favorite merchant. You don't need to load up a single web site with multiple product lines, confusing the search engine spiders, and confusing your customers as to what your site is about.
3. Maintenance
You only have one host to visit to do all your site maintenance. Once you have learned how to install a blog, or a forum, or a shopping cart, you can do it again on your other sites much more easily.
Disadvantages of multiple domain web hosting
1. Single IP address
You will usually have all your sites under the same IP address, usually shared with others; depending on who you believe, this may mean the search engines discount link value. In other words, any high PR site you manage to get may not pass on link juice to other sites on the same server. If other sites on the same server are considered spammy, your site may suffer by IP address association.
2. Down time affects all your sites at once
If your host goes down due to hardware failure, or for maintenance, all your sites are not available at the same time. If you are earning your living from your sites, this could be very bad news.
3. Unlimited bandwidth
Why should this be a problem? Not all multi-site hosting services offer this, but it is generally agreed in the hosting industry that offering unlimited bandwidth is not a viable business model long term, since all bandwidth has to be paid for eventually. If all your sites are on one multiple hosting service and that service collapses due to financial problems, you are in trouble. However, this is your call.
Don Break
(articlebase.com) Read More..
Sometimes, people really want multiple domain pointing - the hosting of many domains which simply redirect to the one important domain with content. We will also give a source for this below.
What are the advantages and disadvantages of hosting many domains on one host, under one plan? Let's look at the advantages first.
Advantages of multiple domain web hosting
1. Price
The price is the main attraction for most people. For one reasonable monthly payment, you get to host a set number, or an unlimited number, of domains. If you pay an annual fee, the cost for all your hosting is fixed for the year.
2. Marketing
If you have an idea for a web site, it takes only a few minutes to buy a suitable domain (better to buy this from a separate domain registrar) and then set up a new site on the multiple domain web hosting service. You can implement web marketing ideas quickly, and respond to trends and seasonal demand with no extra cost, except that of the domain name. If you are involved in affiliate marketing, you can create a site for each product area, or even a site dedicated to selling the products from your favorite merchant. You don't need to load up a single web site with multiple product lines, confusing the search engine spiders, and confusing your customers as to what your site is about.
3. Maintenance
You only have one host to visit to do all your site maintenance. Once you have learned how to install a blog, or a forum, or a shopping cart, you can do it again on your other sites much more easily.
Disadvantages of multiple domain web hosting
1. Single IP address
You will usually have all your sites under the same IP address, usually shared with others; depending on who you believe, this may mean the search engines discount link value. In other words, any high PR site you manage to get may not pass on link juice to other sites on the same server. If other sites on the same server are considered spammy, your site may suffer by IP address association.
2. Down time affects all your sites at once
If your host goes down due to hardware failure, or for maintenance, all your sites are not available at the same time. If you are earning your living from your sites, this could be very bad news.
3. Unlimited bandwidth
Why should this be a problem? Not all multi-site hosting services offer this, but it is generally agreed in the hosting industry that offering unlimited bandwidth is not a viable business model long term, since all bandwidth has to be paid for eventually. If all your sites are on one multiple hosting service and that service collapses due to financial problems, you are in trouble. However, this is your call.
Don Break
(articlebase.com) Read More..
Search Engine Optimisation – a Checklist for Success!
By following this checklist you can make sure your business gets the online exposure it deserves.
1. Create a master plan for your site and your business – Your plan should include how the site will be run and what business goals you hope to achieve. When doing this, think in detail about how you intend to make your website stand out from the crowd and grab the attention of web users.
2. Find your target audience - One of the most crucial elements to optimisation is identifying your target audiences. It is important to know who your readership will be, how you will grab their attention and how you can keep them coming back for more.
3. Create a marketing plan – Publicity is an essential part to any business. Make sure you get the word out about your new ventures. This should include writing press releases for circulation amongst your established media connections, sending press releases to new media sources such as webzines and writing articles about your products and services. When writing an article, remember to include keywords which take people back to your website. You should also include your contact information and encourage questions to give readers the opportunity to respond.
4. Create a blog for your business – Blogs are a great way of making sure your website keywords are pulled up by search engines, keeping you at the top of their organic listings. When you have a blog, try to start relevant conversations, add posts and give links to useful data to keep your readers coming back for more. If the topic you discuss is important to people they will contact you about it, adding keywords to your site. You should also go on other blog pages and write about progressions in your business and the services you offer.
5. Build a mailing list - Allow readers of your blog to give their contact details and become members of your mailing list. Remember to respond to readers requests via email and let them know you care about them as a customer. This should increase your readership and give you more opportunities to sell your business.
6. Use incentives - Draw your customers in with your latest promotions and online campaigns. You can do this by offering free gifts, online discounts or by giving increased access to your site. People often search the web for free offers and by having some available you can generate more traffic for your site.
7. Work with a reputable company – Make sure the advertising company you use has good customer service and communication. Ask to see a portfolio of their successes and judge whether they are suited to optimising your business. Be wary of companies which ask for money up front, make guarantees on where you will appear in search listings or claim to have special relations with search engine websites. As with any business deal, judge the company on their achievements rather than what they claim they can do for you.
David Clarke
(articlebase.com) Read More..
Minggu, 01 Juni 2008
Guidelines on Search Engine Optimization
SEO or Search Engine Optimization plays a very big part in the advertising of products and services offered by internet marketing campaigns. Through search engines, marketers can advertise their businesses and get more hits and website visits. Their success is determined by their rank in the dominating search engines in the World Wide Web. The first thing you should do in SEO is also the biggest mistake others commit. You should choose the right keywords for your website. The best keywords are not what you personally know about your business. The best way you could find the most appropriate keywords for your site is by using the Wordtracker. This site provides you with the exact keywords searchers use on search engines which are appropriate to your website. These searchers are your potential customers. Through using the right keywords you can get high rankings on the search engines.Another thing you should do is the isolation keyword method. Most people try to cram as many keywords into a webpage as possible. Most SEO experts would suggest a maximum of only 15 keywords in a page. This approach is quite old. It works but it takes much longer for you to rise in the rankings. What you should do is create a list of as many keyword phrases as possible. And a single page should be created for each phrase. For example, your keyword is Advantages of SEO, the page you will create must be only for this keyword. You wouldn't have to pick only one keyword phrase for you website. Instead, you will make individual pages for the keyword phrases you chose.The next thing to do is building the structure of each page. Each page should start off with its corresponding keyword phrase as its heading. The first paragraph should include your keyword phrase and should also contain your Meta description. The next paragraph should have a bold subtitle of you keyword phrase. And finally, the last paragraph of the page should again include your keyword phrase as most search engines read it.Interlinking your pages together is a must. The link from one page of your website to another is very important. When creating these links, you should be sure that the link is the keyword phrase of the page it is linked to. This will help the user view the other pages of your site easier. Making the title of the link the exact keyword phrase you used for the page will make it easier for the user to know what the page he/she will access contains. There are many things you shouldn't do on SEO. Don't put your websites name in your Meta title. Search engines will list you without your site's name. Don't hold back on text. Each page should contain at least 250 words. Stick to one subject per page as this may confuse your readers. Spiders have a hard time reading your url's if you put database parameters on them. Stay away from flash pretty much for the same reason. Don't use frames, don't ask why. And finally always keep your html code streamlined so that search engines won't have a hard time reading them.If you follow these simple guidelines, you will see your ranking dramatically improve. And through these guidelines you can avoid the common mistakes others do on SEO.
Daegan Smith
(articlebase.com) Read More..
Daegan Smith
(articlebase.com) Read More..
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