SEO Success - SEO Maintenance for Your Website

SEO is not an advertising campaign. It is an ongoing process for websites if they wish to maintain their high organic rankings on major search engines like Google and Yahoo. When your site finally gets high ranking for important keywords of your business, there can never be a guarantee that your site will remain at favourable positions forever without persistent SEO maintenance. Therefore, maintenance needs to be done for specific keywords that have achieved high organic rankings on search engines. Businesses with important keywords ranking high on organic listings simply cannot afford to lose their positions as it will mean a decrease in traffic, leads, and sales. It will be good if these companies continue to pay a SEO agency to maintain their rankings at an affordable cost. Sometimes, search engines will just drop off a website from its listings entirely. Or in some cases, you will see a drastic drop in the ranking for some of your keywords. During these circumstances, you should give your SEO agency time to fight back the ranking for you. SEO results take time and it is also true with SEO maintenance. Give your agency a buffer period of 3 to 4 weeks to work things out before you deduce its efficiency and capability. During SEO maintenance, it does not mean just maintaining the keywords around the same positions. A professional SEO agency should also work on improving the initial ranking of the keywords. Agency will evaluate whether any tweaking need to be done and other necessary SEO processes. Below are some of the maintenance works for SEO:1. Changing of tagging. If the SEO agency finds that there is a drastic drop in your SEO ranking, they might suggest changing the tagging for every optimized page.2. Adding of content. Adding fresh and keyword-rich content is definitely a great way to maintain your favourable SEO rankings. 3. Review keywords. If the conversions are low from SEO, your agency might suggest reviewing of keywords and optimize more relevant keywords for you.4. Building links. Building link is a process that must not be stopped. Consistent link building is needed to maintain favourable SEO rankings. Make sure that the agency handling your maintenance provides you with a monthly report to show your ranking performance. Any changes made to the website should also be documented to prevent any overwriting. With proper SEO maintenance, your site should remain in favourable positions for years to come. Remember, SEO is a process, not a one-time effort.

Cheow Yu Yuan
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The Importance or Web Directories

I will start this article with a question: What is a web directory? "A web directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. A web directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. The categorization is usually based on the whole web site, rather than one page or a set of keywords, and sites are often limited to inclusion in only one or two categories. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for fitness." – This is the web directory definition, as provided by Wikipedia.As you can probably see in the definition above, a web directory is a collection of links, organized by categories. So far, nothing too difficult. However, what is the utility, or the importance of a web directory to the regular webmaster? Well, every webmaster knows that incoming links to a specific site is one of the factors by witch Google selects and positions a web site. How do we detect a “good directory” ? A directory which can bring you a “clean link” has to have the following characteristics:1. No reciprocal link. There are many directories out there who require a reciprocal link from your site. The reason for this is obvious: advertising! Don’t submit your web site to these directories, it won’t help you. Google won’t “like” your web site very much because according to Google’s algorithm, a web site is ranked higher if it has more One-Way links. 2. No redirects! Before submitting to a directory, take some time and browse that directory. If you notice a redirect when clicking on a link, move on to the next directory.A clean backlink to your web site should look like : http://name.extension , where name=your domain name, extension: domain name extension ( com, net,org, etc)3. Pagerank Transfer!Google ranks websites based on the their content and incoming links. The ranking is between 0 and 10. A link from a web site with a higher page rank than yours can pass pagerank to your web site. Here comes the problem: some directories transfer PageRank, others use the “no follow” attribute , which won’t pass page rank to your web site. Avoid them, however don’t ignore them because Page Rank doesn’t also influence your site’s SERPs. 4. Registration.Some directories require registration before you will be able to submit your web site(s). When you are thinking of submitting your web site to many directories, registering on each directory can be a time consuming task. It’s your choice, of course.

Stefan D
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Beginners Guide to Search Engine Optimisation!

Welcome to the world of internet marketing. A world of dreams dealing with reality. A world where you can take dip inside and come up with great rewards for you. But if you are a beginner in the world of search engine optimisation, then there are many fake companies who make false promises and deliver nothing. So if you are thinking of search engine optimisation for your site then choose the company with professional and process based approach. Search engine optimisation firms who can make you understand what services they will be providing and what are the techniques they will be using to rank your site higher on the search engines. Who can make you understand what actually a search engine optimisation means? Search engine optimisation doesn’t mean targeting keywords and making up your site rank. Search engine optimisation means making your site more relevant to your industry and domain. The kind of services you are providing and basically connecting to the users about what they are searching and looking for. IF you are really interested in going for search engine optimisation for your site there are some basic question need to ask before finalizing the things:1. Do you use any hidden techniques on site which users can’t see? 2. Do you build pages which are not connected to my site but help in ranking and are spam? 3. What kind of link popularity strategy do you follow? 4. Do you use hidden text or hidden links? 5. Have you ever got any client site penalized? if so do you know the reasons? So basically you need to be clear on these points from your search engine optimization company. If company is saying that they give you guarantee on rankings then definitely they are fake. No one can give guarantee for rankings. Always Deal with your search engine optimization Delhi, India in terms of traffic. Never go for rankings. If they are able to generate traffic rankings will automatically come. SO if you are smart enough to understand these basic points you will make the right choice for your search engine optimisation.

Ashish Goyal
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SEO Solutions That You Can Use

It is true that search engine optimization is a must for all websites. In order to make a website available to the users and to ensure that they are being used by them conveniently, it is necessary to bring them to a search engine optimizer. But the fact is that it is not always so easy to get a website optimized for the search engines. There are many incidents when a website is unable to get itself optimized despite of using the best search engine optimization technique. In such situations it is important to use search engine optimization solutions or better known as SEO solutions that help in the optimization process. SEO solutions are offered by several websites Online. These websites offer various solutions for better optimization of the websites, but not all of them are equally effective. Just in case you are serious about your search engine optimization and wish to utilize a good SEO solution for your website, it is best that you opt for solutions that are effective and show guaranteed results. It is advised that before opting for any of these solutions, you must first take a good survey of its response, service and performance. Talking about SEO solutions there are two things that dedicatedly make the job of SEO solutions much more easier than what it appears. Keyword research is one of them. No search engine optimization task is complete without the use of keywords. It is the most essential tool of search marketing. When a user comes to the search engine, it is through the keywords that he is able to track your website, be it through organic search or paid search options. Hence websites must conduct a serious research on keywords before submitting their website to the search engines. The next SEO solution that makes the task of search engine optimization simpler is content optimization. Content is considered to be the kind of the web these days. Hence, in order to optimize a site, it is first necessary to optimize the content of the site and make use of the various content directories to optimize the keywords for which the site is suppose to rank. This makes the process of search engine ranking comparatively easier and faster too.

Naman Jain
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